Since the mid-90s, those supermodels' popularity had faded. The decline of the supermodel era may be nigh, due to the increased use of actresses, pop singers, or other celebrities on the covers of fashion magazines and ad campaigns.
A number of prominent models of the late 1990s and early 21st century are referred to as supermodels, including Laetitia Casta, Gisele Bundchen, Heidi Klum, Karolina Kurkova, Tyra Banks, Adriana Lima, Liya Kebede, Natalia Vodianova, Alessandra Ambrosio, Carmen Kass, Stella Tennant and Angela Lindvall.
A new fashion icon rose in the 2000s. Gemma Ward's baby doll-like look inspired a new craze in fashion. Fashion designer Lazaro Hernandez tells Teen Vogue (Feb. 06), "She looked like no one else at the time. She was this alien, and fashion is always looking for newness." Her look became the popular new look among models. It has inspired a new generation of baby doll-like models such as Vlada Roslyakova, Heather Marks, Lisa Cant, Lily Cole and Jessica Stam.
Right now, the industry's top working models include Gemma Ward, Daria Werbowy, Malgosia Bela, Julia Stegner, Iselin Steiro, Mariacarla Boscono, Isabeli Fontana, Doutzen Kroes, Natasha Poly and Sasha Pivovarova.
Jody PalmerSupermodels are not as prominent today as they were in the past years. The influence of Hollywood and worldwide showbiz popularity has decreased the demands for top models. Celebrities other than supermodels also appear often on magazine covers and endorsements. Predominant magazines such as FHM and Maxim Magazine feature female models not necessarily supermodels. Maxim Model Jody Palmer is a top pick among other models because of her well proportioned body and stunning good looks. As a matter of fact, she was finalist in Maxim Magazine’s Hometown Hotties for 2007. She also appeared on various commercial stints.
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